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![]() ELEO HENSLEIGH Chief Marketing Officer An accomplished creative leader with vast experience in all stages of television brand development, Eleo Hensleigh currently serves as Chief Marketing Officer of ION Media Networks, owner of the largest U.S. broadcast television station group. Based in New York, Ms. Hensleigh is responsible for developing, managing and implementing all marketing and branding activities across the Company in support of its network and digital multiplatform portfolio. In her role, Ms. Hensleigh leads all consumer-facing and business-to-business branding and marketing activities company-wide. She is also charged with managing the expansion of the Company’s research organization, providing qualitative and quantitative audience, consumer, sales and media planning insights for all divisions. Ms. Hensleigh comes to ION from Disney-ABC, where, over her tenure, she oversaw the marketing and branding functions of both the Television and Cable Groups. At the TV Group, she served as Chief Marketing Officer & Executive Vice President, Marketing & Brand Strategy, and was involved in the marketing, advertising, research, media planning, synergy, creative services and promotion divisions for the Group, which includes the ABC Television Network (encompassing ABC Daytime, ABC News, ABC Entertainment and ABC Affiliate Marketing), Disney Channel Worldwide, Toon Disney, ABC Family and SOAPnet. Prior to that, Ms. Hensleigh served as Executive Vice President, Worldwide Brand Strategy for Disney-ABC Cable Networks Group, where she was responsible for developing and managing the brand strategy for each of the Company’s domestic and international cable channels, plus the Saturday morning ABC Television Network daypart, ABC Kids. She joined Disney Channel in 1996 as Senior Vice President, Marketing. Previously, she was Creative Director and Senior Vice President, Marketing and Promotions for FX Networks, and also served as Vice President and Creative Director, on-air promotion at Nickelodeon/Nick at Nite. Among her many credentials and achievements, Ms. Hensleigh served as a member of the Lifetime Entertainment Networks Television Board of Directors. She is currently a member of the Board of Directors for Promax/BDA. In 1998, she was inducted into the American Advertising Federation Hall of Achievement. She is a graduate of Wesleyan University. |
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